This blog is going to be about how the media makes commercials and print ads to affect us considering the key concepts from my Media Studies class.
#1 The media constructs reality
http://youtu.be/08FSIRLdAv4
#1 The media constructs reality
http://youtu.be/08FSIRLdAv4
In this commercial the girl has a sudden urge to itch her scalp but she is on a first date and doesn’t want him to see her itch. So she pretends to drop her fork and ducks under her table and when she comes back up her hair is out of place. The media is implying that if you use there shampoo your itch shall be soothed. The way they portrayed it was silly because who cares what he thinks If you itch your scalp. Sure it isn't the greatest thing ever but why be so concerned about it?
#2 Audience negotiates meaninghttp://www.youtube.com/watch?v=ebEKxYow-Vo
In this commercial a women is looking into the mirror when a little blond lady shows up and tells her that her friends think her hair sucks and that she should dye. I notice that the girl sort of smiled when the blond reminded her of an old fake compliment which i think would mean she was happy with how she looked. The marketers are telling women that if they use there product there hair won't look washed out anymore but you might not be able to tell so better be safe then sorry right?#2 Audience negotiates meaninghttp://www.youtube.com/watch?v=ebEKxYow-Vo
#3 Commercial implications?
http://www.youtube.com/watch?v=EVBsypHzF3U&ob=av2e
In this music video there are plenty examples of product placement up to nine different brands from Gaga's own headphones she sells, a dating site, and miracle whip. It could be so much work to list them but i find it astounding on how much stuff could be pushed into one video. It makes me think of how much money those companies paid to have there product in a music video that was bound to be popular (yet very ridiculous) and would have plenty of views from television to the internet. Easy advertisement that isnt as annoying as commercial right? Well i find it even more annoying to have a product shoved in your face from something that was supposed to music.
http://www.youtube.com/watch?v=EVBsypHzF3U&ob=av2e
In this music video there are plenty examples of product placement up to nine different brands from Gaga's own headphones she sells, a dating site, and miracle whip. It could be so much work to list them but i find it astounding on how much stuff could be pushed into one video. It makes me think of how much money those companies paid to have there product in a music video that was bound to be popular (yet very ridiculous) and would have plenty of views from television to the internet. Easy advertisement that isnt as annoying as commercial right? Well i find it even more annoying to have a product shoved in your face from something that was supposed to music.
#4 Media containing values and messages
http://youtu.be/uset5-5pab
http://youtu.be/uset5-5pab
This is a commercial for Rice Krispies but you basically get the message of family bonding and child hood memories. How do you get to experience, this bond, this childhood? Well go ahead and bake some reliable ricekrispie squares or in there case stars. It shows you an adorable commercial but there still trying to sell you something because in the end there after your money because they need to get paid too.
Hey,I just read your blog! I thought it was great. I really liked your use of commercials and music videos. The "Head and Shoulders" commercial was a really good representation of how the media constructs reality.The hair product commercial also shows this. One might also consider how the media creates this reality by saying it matters what everyone else thinks and even though you like your hair style, you should change it so other people do.
ReplyDeleteI feel that you had great ideas but you could've continue the thought better. (for example: the Nice and Easy commercial, I thought you had a good starter idea but you could've added to it to make it great!) I really liked for your product placement you used the Lady Gaga music video, because I never actually realized how much product placement was in it, it's kinda subconscious if you think about it.
ReplyDeleteAll in all, it was a good start to media studies blogging :)
Hey, I just looked over your blog. You did a great job, I really enjoyed your selection of different pieces of media. The amount of product placement in the Lady Gaga video was overwhelming, it is impossible to miss them. Your explanations of the different commercials were great. I believe you could deconstruct each piece of media further, discuss how they are trying to attract customers, what demographic are they targeting. For example, the Lady Gaga video is targeted towards a demographic which uses cell phones, dating sites, and wears similar fashions. You can also discuss how and why every individual may have a different interpretation of the media.
ReplyDelete